British American fashion designer Mimi Wade has used fashion as a way of transcending the banal and exploring fantasy through the use of kitsch references, colour and texture.
Hand painted, kitsch cherries adorn Wade’s bag. Referencing a pop aesthetic, their pinks and yellows standing out from the pale gray leather background of the Pebble bag.
JMD: How do you decide what you want to paint?
MW: I've always loved cherries, it's something I've used in my work before that was very popular! I wanted this bag to sell and make lots of money for the NHS so I chose to paint cherries because they're always desirable.
JMD: What is your working process like?
MW: I watch films, read books, make sketchbooks, draw and take photos! That's where I formulate my ideas.
JMD: When did you realise you were a creative person?
MW: From an extremely young age I was never without paper and pens, crayons, paint. It's always been a huge part of me.