Meet the Maker | Mimi Wade
To celebrate London Fashion Week AW20, J&M Davidson collaborated with fashion designer Mimi Wade. Known for her kitsch and cute designs with punkish undertones, Mimi Wade has been an anticipated fixture on the LFW schedule since 2016.
![tryt](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/aw20bs-mimiwade-010-665x1000_1.jpg)
Now she has designed a special limited-edition capsule collection of the iconic Fringe Bag.
![gg](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/aw20bs-mimiwade-083-665x1000_1.jpg)
JMD: Tell us about eponymous brand Mimi Wade and how it came to be? How long have you been doing what you do? How did you discover it could become a career?
MW: I always wanted to go to art school since I was a very young child and when I was on foundation at St Martins I decided fashion was what I wanted to study so I did the BA there in Fashion Print. After that I was picked up by Fashion East and that's when I realised this could be a career and I'm so grateful for that opportunity, it was extremely formative.
![tryt](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/mw_x_jmd_aw20_lfw_2_1.jpg)
![tryt](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/mw_x_jmd_aw20_lfw_1_1.jpg)
![tryt](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/mw_x_jmd_aw20_lfw_3_1.jpg)
JMD: The medium or the message : what's more important to you?
MW: Both are equal importance to me, and I think one should inform the other. I'm obsessed with using beautiful luxurious materials and developing interesting ways of printing but my designs are also steeped in research.
![gg](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/2tf26661_2020021534459898_20200215040521-min_1.jpg)
JMD: Where do you find inspiration?
MW: Movies are my main source of inspiration, mainly old ones. My granny is also a big inspiration!
![tryt](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/2tf26693_2020021534459900_20200215040521_1.jpg)
![tryt](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/gettyimages-1206473404_1.jpg)
JMD: What's your most valuable tool you use for your craft?
MW: Drawing! Both with pencil and paper, and on photoshop. I couldn't design without. The mix of analogue and technology is what gives things that visual depth.
![tryt](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/1206utf466683_1.jpg)
![gg](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/1206466316.jpg)
![gg](https://cdn.shopify.com/s/files/1/0503/7129/7445/files/1206466683.jpg)
JMD: What's your recipe for happiness?
MW: Work hard, try to get enough sleep and see your friends as often as you can.